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Luminescence Communications

Luminescence empowers professionals to effectively & compassionately communicate.

An award-winning company, Luminescence offers a unique perspective on communications in the modern world of work.

Led by Anna Marsden, Luminescence draws on over 20 years’ proven experience in Learning and Development and a decade at the forefront of Digital Marketing.



About Us

Find out why we are trusted by some of the UK's leading media companies and multinationals - and what sets us apart from the crowd.

We are a small but mighty training and development company with a strong foundation of Core Values. Find out more here.

  About Us

Luminescence Training

Our purpose is to help the people behind the businesses communicate their market leadership with authenticity and effectiveness. But you need the skills to do it.

Find out how Luminescence provides transformative in-person and online training to businesses like yours.

  Luminescence Training

Our Process


Think. Share. Grow.

Our Think. Share. Grow. model is our proprietary process that guides us through every learning and development project from start to finish.

Our Clients

Luminescence works with both the Learning & Development and Marketing departments at the top 50 law firm Penningtons Manches Cooper, supporting their training needs on digital business pipeline development. Trainings include, partner, senior associate and junior associate bespoke sessions.

Luminescence provided both strategic social media work for the marketing department and bespoke virtual training on LinkedIn for academics.

“Anna gave an excellent invited talk on my final year Psychology degree module on ‘LGBQT+ awareness in the Workplace’. Anna’s tone was perfect and really engaged the students. The session was informative and thought provoking and provided really important topics for discussion. Having attended various diversity training previously I can honestly say that this was by far much more engaging and relevant. I personally have already applied what I learnt from Anna’s session. Thank you Anna, we would definitely love to have you back again!”

Dr Liz Kirk

Click to read more about Banco Santander

“It was a valuable session which paid out real returns and re-orientated my marketing and campaign planning. Anna patiently and competently took my team through a day’s training on SEO and Google Analytics. By breaking down new concepts into bitesize and logical chucks and being so enthusiastic about her subject matter, Anna was a star trainer.”

Esther Woods, Marketing & Communications Manager


Click for our latest work for The Economist Group.

“I’ve worked with Luminescence on a range of thought leadership programmes and highly recommend them. They can handle both data crunching and getting high-level interviews, and bring it all together with a clear, easy writing style.

Notably, Anna Lawlor produced a report for us on innovation ecosystems which Barclays commissioned to support their CEO at the Davos World Economic Forum (WEF). It was a great success – very well received!”


Monica Woodley, Managing Editor

The Economist Group

First Ascent provide tailored leadership development programmes that incorporate contemporary brain science. Their courses maximise the performance of leaders, teams and organisations.

Anna Marsden, Head of Training and Digital at Luminescence, has been delivering training for First Ascent for a number of years.

Analysys Mason is a global consulting and research firm specialising in telecoms, media and digital services.

“I have worked with many training companies over the years and have often been disappointed by the lack of tailored content and depth of content on the day. Luminescence certainly didn’t disappoint; I was extremely pleased with the way they listened and took on board all our objectives and tailored the session to cover everything we asked for and more. Their expertise and professionalism was exceptional.”


Gina Ghensi, Head of Marketing

“Working with Luminescence was made easy as a consequence of their insightful and varied journalism, an innate awareness of the audience and a steadfast commitment to hitting every deadline time and again, even when things changed at short notice. I would highly recommend commissioning Anna Lawlor and her team for similar content projects.”

Robin Hough, Editor, Guardian Media & Tech Network

The Guardian

Click to read more about our current reports for The Financial Times

Luminescence has editorial directorship roles on FT Specialist publications, including the Investing for Global Impact report.

“With the projects carrying substantial sponsorship revenues and including contributions from high profile figures, careful handling of contributors and commercial partners was key.

Having worked with Luminescence for a number of years the quality of writing was never in doubt – but their ability to quickly build expertise in new subject matter, and forge relationships with stakeholders, was particularly impressive on these projects.”

Andy Lee, Marketing Manager

The Financial Times

Read the case study for how we helped get Saxo Capital Markets’ event trending on Twitter

“I have worked with many different ‘digital’ agencies from many different countries. Luminescence is without a doubt the strongest agency when it comes to using copy for direct response marketing and brand building.

Luminescence is one of Saxo Capital Markets’ top strategic partners. They have supported us in every stage of our value chain from training our teams of financial executives and compliance officers, consulting us on our editorial strategy, writing copy, and executing social media campaigns and events.”

Uriel Alvarado, Chief Marketing and Public Relations Officer

Saxo Bank

Read the case study for how we achieved 544% ROI for Møller Institute.

Møller Institute is a world-class residential leadership development centre at Churchill College, University of Cambridge.

“The team from Luminescence have firmly embedded themselves into the Møller team and culture. They have inspired us to confidently differentiate our leadership programme from our competitors. It has been a very exciting journey so far.”

Tim Hill, Marketing Manager

Møller Institute

The University of Cambridge Institute for Sustainability Leadership (CISL) is a globally influential Institute developing leadership and solutions for a sustainable economy.

Luminescence provided Market Research, Brand Positioning and an actionable Marketing Strategy to promote its two Executive Education programmes for the Built Environment.

Read about our award-winning PR for Taylor Vinters

Taylor Vinters is an international law firm supporting the businesses which drive the innovation economy, and the entrepreneurs and private wealth that underpin them.

“Thank you for everything. You guys basically make us look good in the way you consistently deliver content and ideas with speed, precision and creativity. My role has been made a whole lot easier for the last three years working with you and I appreciate it very much. I have no reservations in highly recommending Luminescence to other professionals.”

Nick Mann, Head of Marketing

Taylor Vinters

Click to read more about Higgs & Sons

“Informative, engaging and thought provoking, added value to my day job and Anna’s approach is excellent”

Andy Ball, Business Relationship Director

Higgs & Sons Solicitors

Publicis Sapient is a listed multinational, a digital business transformation company. Luminescence is working with the Financial Services and Transport & Mobility departments.

“I worked with Luminescence for around a year, building out a LinkedIn optimisation programme for senior executives and thought leaders. Their work was top-notch.

At every stage Luminescence were professional, adaptable, inspired confidence, delivered to high quality and were a joy to work with. I will always actively look for opportunities to work with them again.”


Conor McNicholas, Consultant Marketing Director

The Longevity Forum brings together global thought leaders, bridging science & society, to unlock the benefits of longer human life expectancy.

Luminescence supports various marketing communications for The Annual Longevity Forum event.

Base4 is a Cambridge-based biotech company. Base4 has developed a state-of-the-art single-molecule DNA sequencing technology, with implications for radically improving cancer biopsy profiling, for example.

Carey Group Plc is a leading engineering and construction business in UK & Ireland.

“Anna makes a real effort to understand your needs and ensures the session is tailored to your business and its individual requirements. The quality of the training was very good and I would recommend Luminescence to industry colleagues .”

Sheryl Greenwood, Foundation Administrator, Carey Group Plc

Carey Group Plc

Mitie Group Plc is the UK’s leading facilities management and professional services company.

Luminescence has worked with Mitie Group’s Investor Relations team, providing copywriting and copyediting services.

Calastone is a FinTech company leading the digital transformation of funds.

“As a busy chief executive who travels a lot, I come into contact with a huge number of small businesses and consultancies. My experience of Luminescence has really stood out.

Anna and Anna are exceptionally talented – they are knowledgeable, enthusiastic, engaging, perceptive and extremely empathetic. I wish more people that I came into contact with delivered a similar level of professionalism and expertise.”

Julien Hammerson, Chairman & CEO

“The copy I received from Luminescence was bang on brief, engaging and accurate and demonstrated thorough research and expertise. All communications were quick and professional and I felt confident that the work would be usable as soon as it was delivered.”

Rebecca O'Connor, Web Editor

Fen Technology is an innovative electronics design consultancy based in Cambridge. It solves complex product challenges with cutting-edge electronics solutions at any stage in the product life-cycle.

Read the MJog case study here

MJog is a MedTech company providing two-way communications between NHS service providers and patients.

“It’s been a real pleasure working with Luminescence. Not only did they help us link activity to results by providing great training on web and app monitoring, but they also brought fresh enthusiasm to my day-to-day work.

As a result of their communications strategy and support our app downloads increased 98% over a 3 month period. In addition, we now have processes in place, due to this project, to support ongoing product development.”

Mary Wolfe, Marketing Manager, MJog


Luminescence is proud to provide strategic corporate communications to City Hive – A Network for Change. It works to bring about a positive, diverse and inclusive culture within investment and asset management, starting with the female contribution to the sector.

Click to read more about St Georges’ Hospital Charity

“The 2 days we have spent with [Luminescence] have been very valuable to us and we will definitely be changing a lot of things based on what we have learnt. Anna was also a pleasure to spend time with and made the training interesting and fun.”

Leah Watkins, Community & Events Fundraising Manager

St Georges' Hospital Charity

Read more about our work with Alzheimer’s Research UK

The UK’s leading Alzheimer’s research charity aiming to defeat dementia.

“Great insight into digital and social media basic tips, techniques and quick wins which can be easily implemented.”

Lucy Squance, Interim Head of Community and Sporting Events Fundraising

Alzheimer's Research UK

Read more about the bespoke social media training we provided, garnering 100% satisfaction

“I appreciated the research into the RSPB and the adaptability of the trainer to our needs”.



Click to read more about Clear Architects

“For me, the biggest success has been appearing in The Sunday Times, as this was a personal target of mine. That one photo, and its little bit of text, was worth its weight in gold.

Subsequently, we have a potentially amazing project, and from that initial concept, we already have a recommendation from that client to another…. but I don’t want to recommend Luminescence – I don’t want other Architect’s to steal them away from me!”

Melanie Clear, Founder, Clear Architects

Clear Architects

Enterprise Property Group is a national property developers focusing on new builds and the restoration of properties through intelligent design and quality construction.

Our Work

Reskilling and upskilling your staff for the Future of Work supports your firm with your most precious resource in business: your people.

Sample a flavour of our past work, below.


RSPB Social Media Training

The RSPB Gough Island restoration project contacted Luminescence for bespoke social media training, which was delivered on-site with 100% satisfaction from all participants.

social media,
  RSPB Social Media Training



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What our clients say about us:

"A valuable training session which paid out real returns."

Esther Woods, Banco Santander

"Anna Marsden is a great presenter – makes a huge difference to a course like this!"

Training participant, Alzheimer's Research UK

"Luminescence has inspired us to confidently differentiate from our competitors."

Tim Hill, Møller Executive Education

"Luminescence's work on our groundbreaking report has been very well received by the market and commercial partners."

Andy Lee, Marketing Manager at The Financial Times

"It’s been a real pleasure working with Luminescence, not only did they help us link activity to results by providing great training on web and app monitoring, but they also brought fresh enthusiasm to my day to day work. "

Mary Wolfe, Marketing Manager, MJog

"As a result of their communications strategy and support our app downloads increased 98% over a 3 month period. "

Mary Wolfe, Marketing Manager, MJog

"They challenge the norm, create lasting relationships with both the client and the press, and I would happily recommend them."

Ali Gamble, Head of Marketing, Taylor Vinters

"At every stage Luminescence were professional, adaptable, inspired confidence, delivered to high quality and were a joy to work with."

Conor McNicholas, Publicis Sapient

"You consistently deliver content and ideas with speed, precision and creativity. My role has been made a whole lot easier."

Nick Mann, Taylor Vinters