900% ROI: Marketing Strategy for Executive Education
Luminescence created a data-informed, highly actionable Marketing Strategy for Executive Education at the Cambridge Institute of Sustainability Leadership (CISL).
Luminescence provides brighter thinking to your content marketing, an incisive approach to your on and offline campaigns and transformative training for your staff.
An award-winning Marketing Communications agency, with an impactful training delivery arm, we help our clients to be more quickly found, trusted and instructed by their potential clients.
Find out why we are trusted by some of the UK's leading media companies and Blue-Chip multinationals - and what sets us apart from the crowd.
We are a small but mighty marketing communications agency, with a strong foundation of Core Values. Find out more here.
Our purpose is to help people and businesses communicate and demonstrate their market leadership with credibility. But you need the skills to do it.
Find out how Luminescence provides transformative in person and online training to businesses like yours.
Think. Share. Grow.
Our Think. Share. Grow. model is our proprietary process that guides us through each and every one of our projects from start to finish.
First Ascent provide tailored leadership development programmes that incorporate contemporary brain science. Their courses maximise the performance of leaders, teams and organisations.
Anna Marsden, Head of Training and Digital at Luminescence, has been delivering training for First Ascent for a number of years.
“I’ve worked with Luminescence on a range of thought leadership programmes and highly recommend them. They can handle both data crunching and getting high-level interviews, and bring it all together with a clear, easy writing style.
Notably, Anna Lawlor produced a report for us on innovation ecosystems which Barclays commissioned to support their CEO at the Davos World Economic Forum (WEF). It was a great success – very well received!”
Monica Woodley, Managing Editor
The Economist GroupMitie Group Plc is the UK’s leading facilities management and professional services company.
Luminescence has worked with Mitie Group’s Investor Relations team, providing copywriting and copyediting services.
Publicis Sapient is a listed multinational, a digital business transformation company. Luminescence is working with the Financial Services and Transport & Mobility departments.
“I worked with Luminescence for around a year, building out a LinkedIn optimisation programme for senior executives and thought leaders. Their work was top-notch.
At every stage Luminescence were professional, adaptable, inspired confidence, delivered to high quality and were a joy to work with. I will always actively look for opportunities to work with them again.”
Conor McNicholas, Consultant Marketing Director
Luminescence has editorial directorship roles on FT Specialist publications, including the Investing for Global Impact report.
“With the projects carrying substantial sponsorship revenues and including contributions from high profile figures, careful handling of contributors and commercial partners was key.
Having worked with Luminescence for a number of years the quality of writing was never in doubt – but their ability to quickly build expertise in new subject matter, and forge relationships with stakeholders, was particularly impressive on these projects.”
Andy Lee, Marketing Manager
The Financial TimesThe University of Cambridge Institute for Sustainability Leadership (CISL) is a globally influential Institute developing leadership and solutions for a sustainable economy.
Luminescence provided Market Research, Brand Positioning and an actionable Marketing Strategy to promote its two Executive Education programmes for the Built Environment.
The Longevity Forum brings together global thought leaders, bridging science & society, to unlock the benefits of longer human life expectancy.
Luminescence supports various marketing communications for The Annual Longevity Forum event.
Taylor Vinters is an international law firm supporting the businesses which drive the innovation economy, and the entrepreneurs and private wealth that underpin them.
“Thank you for everything. You guys basically make us look good in the way you consistently deliver content and ideas with speed, precision and creativity. My role has been made a whole lot easier for the last three years working with you and I appreciate it very much. I have no reservations in highly recommending Luminescence to other professionals.”
Nick Mann, Head of Marketing
Taylor Vinters“I have worked with many different ‘digital’ agencies from many different countries. Luminescence is without a doubt the strongest agency when it comes to using copy for direct response marketing and brand building.
Luminescence is one of Saxo Capital Markets’ top strategic partners. They have supported us in every stage of our value chain from training our teams of financial executives and compliance officers, consulting us on our editorial strategy, writing copy, and executing social media campaigns and events.”
Uriel Alvarado, Chief Marketing and Public Relations Officer
Saxo BankCarey Group Plc is a leading engineering and construction business in UK & Ireland.
“Anna makes a real effort to understand your needs and ensures the session is tailored to your business and its individual requirements. The quality of the training was very good and I would recommend Luminescence to industry colleagues .”
Sheryl Greenwood, Foundation Administrator, Carey Group Plc
Carey Group PlcCalastone is a FinTech company leading the digital transformation of funds.
“As a busy chief executive who travels a lot, I come into contact with a huge number of small businesses and consultancies. My experience of Luminescence has really stood out.
Anna and Anna are exceptionally talented – they are knowledgeable, enthusiastic, engaging, perceptive and extremely empathetic. I wish more people that I came into contact with delivered a similar level of professionalism and expertise.”
Julien Hammerson, Chairman & CEO
Base4 is a Cambridge-based biotech company. Base4 has developed a state-of-the-art single-molecule DNA sequencing technology, with implications for radically improving cancer biopsy profiling, for example.
Møller Institute is a world-class residential leadership development centre at Churchill College, University of Cambridge.
“The team from Luminescence have firmly embedded themselves into the Møller team and culture. They have inspired us to confidently differentiate our leadership programme from our competitors. It has been a very exciting journey so far.”
Tim Hill, Marketing Manager
Møller Institute“I appreciated the research into the RSPB and the adaptability of the trainer to our needs”.
RSPB
Analysys Mason is a global consulting and research firm specialising in telecoms, media and digital services.
“I have worked with many training companies over the years and have often been disappointed by the lack of tailored content and depth of content on the day. Luminescence certainly didn’t disappoint; I was extremely pleased with the way they listened and took on board all our objectives and tailored the session to cover everything we asked for and more. Their expertise and professionalism was exceptional.”
Gina Ghensi, Head of Marketing
“Working with Luminescence was made easy as a consequence of their insightful and varied journalism, an innate awareness of the audience and a steadfast commitment to hitting every deadline time and again, even when things changed at short notice. I would highly recommend commissioning Anna Lawlor and her team for similar content projects.”
Robin Hough, Editor, Guardian Media & Tech Network
The GuardianFen Technology is an innovative electronics design consultancy based in Cambridge. It solves complex product challenges with cutting-edge electronics solutions at any stage in the product life-cycle.
“It was a valuable session which paid out real returns and re-orientated my marketing and campaign planning. Anna patiently and competently took my team through a day’s training on SEO and Google Analytics. By breaking down new concepts into bitesize and logical chucks and being so enthusiastic about her subject matter, Anna was a star trainer.”
Esther Woods, Marketing & Communications Manager
SantanderEnterprise Property Group is a national property developers focusing on new builds and the restoration of properties through intelligent design and quality construction.
MJog is a MedTech company providing two-way communications between NHS service providers and patients.
“It’s been a real pleasure working with Luminescence. Not only did they help us link activity to results by providing great training on web and app monitoring, but they also brought fresh enthusiasm to my day-to-day work.
As a result of their communications strategy and support our app downloads increased 98% over a 3 month period. In addition, we now have processes in place, due to this project, to support ongoing product development.”
Mary Wolfe, Marketing Manager, MJog
MJogLuminescence is proud to provide strategic corporate communications to City Hive – A Network for Change. It works to bring about a positive, diverse and inclusive culture within investment and asset management, starting with the female contribution to the sector.
The UK’s leading Alzheimer’s research charity aiming to defeat dementia.
“Great insight into digital and social media basic tips, techniques and quick wins which can be easily implemented.”
Lucy Squance, Interim Head of Community and Sporting Events Fundraising
Alzheimer's Research UK“The copy I received from Luminescence was bang on brief, engaging and accurate and demonstrated thorough research and expertise. All communications were quick and professional and I felt confident that the work would be usable as soon as it was delivered.”
Rebecca O'Connor, Web Editor
“Informative, engaging and thought provoking, added value to my day job and Anna’s approach is excellent”
Andy Ball, Business Relationship Director
Higgs & Sons Solicitors“The 2 days we have spent with [Luminescence] have been very valuable to us and we will definitely be changing a lot of things based on what we have learnt. Anna was also a pleasure to spend time with and made the training interesting and fun.”
Leah Watkins, Community & Events Fundraising Manager
St Georges' Hospital Charity“For me, the biggest success has been appearing in The Sunday Times, as this was a personal target of mine. That one photo, and its little bit of text, was worth its weight in gold.
Subsequently, we have a potentially amazing project, and from that initial concept, we already have a recommendation from that client to another…. but I don’t want to recommend Luminescence – I don’t want other Architect’s to steal them away from me!”
Melanie Clear, Founder, Clear Architects
Clear ArchitectsFollowing our proprietary process, our work solves client communication challenges, makes their businesses more valuable and trumps their competition.
Sample a flavour of our past work, below.
Luminescence created a data-informed, highly actionable Marketing Strategy for Executive Education at the Cambridge Institute of Sustainability Leadership (CISL).
International banking group, Banco Santander’s stakeholder relations UK contacted Luminescence for Google Analytics training to support their digital evaluation and monitoring.
Luminescence created two successful Sponsored LinkedIn InMail campaigns for the Møller Institute, Churchill College, in the University of Cambridge. Learn how Sponsored LinkedIn InMails can smash your lead generation targets.
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