Anna Marsden

Background

Anna Marsden is a high energy trainer and professional speaker with a background of nearly 20 years in supporting people to increase and enhance their communications. Anna’s passion for digital communications started at Graduate School – in San Diego, California – where she explored Identity in Cyberspace and received the Cotton Metzger Scholarship.

Holding both a Bachelors and Masters Degree, Anna is a professionally qualified trainer (PTLLS). The PTLLS qualification, now known as the Award in Education and Training (AET), is the first stage of a Post Graduate Certificate in Education (PGCE) in Lifelong learning. It is a requirement that all teachers obtain the PTLLS award, or the equivalent, to be able to continue to teach or train in the further education sector in the UK.

Training & Digital

Anna Marsden supports start-ups/fast growing companies, professional services firms (PSF) and Registered Charities who need to utilise the myriad of communications tools available in the digital world to grow their organisations. She advises on digital tactics for increased visibility and credibility online, communications strategies, search engine optimisation (SEO), press/media/influencer relations, website creation/ maintenance and online measurement.

With an EConsultancy Certificate in Digital Marketing, a Hootsuite Certification and an ITQ in Social Media, Anna thrives on demystifying the emerging digital landscape for individuals and sharing her knowledge to support business development and growth.

Anna Marsden has personally trained staff from the public, private and third sectors, including:

• Alzheimer’s Research UK
• Amnesty International
• The Association of British Language Schools
• The British Library
• The England and Wales Cricket Board
• The Metropolitan Police
• The Royal Academy of Enginnering

Anna has worked directly with:

• Banco Santander
• Saxo Capital Market
• Calastone (Top 50 FinTech company)
• Analysys Mason
• Taylor Vinters Law Firm
• Higgs and Sons Law Firm

PR & Media

Anna Marsden is a member of the Chartered Institute of Public Relations (CIPR), and along with the Luminescence’s PR associates, she provides account management for some of the agency’s top clients.

Anna is a media commentator and can be seen discussing social media and digital communications; she has been a featured expert in Observe Magazine on the future of social media, and has been published in The Guardian, among others.

Passions

Outside work Anna Marsden is up with the larks for outdoor bootcamp and enjoys all sports, including stand Up Paddle Boarding on The River Cam, though none surpass her passions for skiing and downhill mountain biking. She is a committed advocate for equality, specifically LGBTQ Rights and has been involved with local Youth charity The Kite Trust for many years.

Find out about Anna Lawlor Founder, Head of Content & PR.