We illuminate complex concepts in a way you understand, value and which drives you to action
We turn ambitious professionals into market-leading luminaries and empower employees with knowledge.
We strive for those ‘light bulb’ moments for each of our learners.
What We’re About
Luminescence is intellectually curious, collaborative and motivated to create a positive impact for clients.
If we don’t believe we can make a positive impact through our work, we don’t do it.
We care about people, about being authentic and about acting with integrity.
An inherent passion for what we do energises our clients, motivating them to also reach higher. It is this shared and aligned passion for making a positive impact that binds Luminescence and our clients.
‘Luminescence’ is defined as the emission of light without heat.
Neuroscience research, behavioural psychology, user experience data, and trends forecasting all inform our services. We strive to develop work that advances the wider industry through greater knowledge, insight and understanding.
We thrive on asking the ‘what ifs?’, of exploring the more challenging paths in pursuit of a better outcome. We’ll also provide positive challenge, acting as a ‘coach’ to clients and offering a fresh perspective where we believe it adds value.
‘Yes People’ don’t inspire greatness.
We all live varied, multi-faceted lives, of which work is just one part. We share this authenticity to build more meaningful relationships with our clients and our team.
We strive to reflect the diverse world we live in and act with compassion in our professional relationships.
Luminescence is a digital native. Led by a passion for improving business communications.
Co-Founder & Director
Anna Marsden is a high-energy trainer, coach and digital specialist. A social and structural thinker, Anna draws on 20 years’ experience to design and deliver training programmes across the varied communications field, including digital/social media, copywriting, and presentation skills.
Subject Matter Expert
Co-Founder & Director
Anna Lawlor is a highly conceptual thinker renowned for her pragmatism in bringing ideas to life. A former Sunday Times journalist and Financial Times editor, Anna’s 20 years’ experience spans B2B, B2C and corporate content for multinationals and Tier 1 media.
What you can expect
We are used to collaborating early on with internal compliance departments to ensure our campaigns and guidance don’t fall at the final hurdle. We provide training to enhance compliance and marketing understanding.
Our strategic application of behavioural psychology and User Experience (UX) principles in client work increases ‘cut-through’ to drive higher impact and conversions. This means our tactics ‘lean in’ to core biases and shortcuts we all exhibit.
The whole team at Luminescence embrace a constant state of learning. From CPD-accredited courses or attending quality industry conferences, to informal learning such as sector-specific media and online courses, this means we bring to bear the most current approaches, tools and ideas in our service delivery.
From social listening to neuroscience-informed psychometrics, we believe in harnessing quantitative and qualitative data to underpin our client recommendations.
Our trusted family of expert associates
Social Media Trainer
Digital Marketing Trainer
Want to join our team?
Our brilliant partner network
Our business model is to ‘stick to our knitting’ to produce the work we’re most qualified and experienced in, but to offer an end-to-end service for clients by drawing on select and trusted partners.
Financial/City PR Agencies
Feel like your services will complement ours?
“At every stage Luminescence were professional, adaptable, inspired confidence, delivered to high quality and were a joy to work with.Conor McNicholas, Consultant Marketing Director
Their work was top-notch.
I will always actively look for opportunities to work with them again.”
Our proprietary process guides everything we do
This stage forms the solid foundation upon which all activity is built.
It’s about interrogating the brief, seeing how it fits with the bigger picture for the organisation, then moving on to research and creative ideation.
This stage activates and brings to life the Think-stage solutions.
It’s about stress-testing ideas and creating the environment to help them flourish. Action is translated into the delivery of a campaign, project or training.
This stage evaluates what’s working and iterates for success.
It’s about extracting learnings and refining activity/processes.
It spans monitoring, measurement, evaluation and, importantly, actionable insights that reignites the Think Stage in this virtuous cycle.
We’re proud supporters of our community
2021 Charities of the Year
Luminescence couldn’t decide on just one Charity of the Year.
Instead, we’ve decided to support a range of charities that represent different causes we’re passionate about. These span local and national charities of different sizes.
Top Fundraiser for iTRI Barnardos
Anna Marsden raised over £850 for children’s charity Barnardos during Covid lockdown.
She successfully completed the iTRI virtual triathlon; cycling 112 miles, running 28 miles and paddle boarding 2.5 miles.
We sponsored the first Cambridge LGBT+ Pride
Luminescence was official PR Partner and hosted the VIP Lounge at this free and family-friendly Pride event, which featured the UK’s first ever river Pride Parade.
We helped raise £10k for children’s charity
Conceived by Luminescence and BBC broadcaster Catherine Carr, we hosted an exclusive event with a panel of inspiring women to raise money for Love The One in India. BBC Radio 4 Women’s Hour presenter Jane Garvey headlined the event.
Patrons to the Women’s Prize for Fiction
The Women’s Prize for Fiction is the UK’s most prestigious annual book award celebrating and honouring fiction written by women for everyone.
Sharing insights in a Pearson-published book
‘The Annas’ shared their tips and experiences of founding an agency in the “all-in-one guide to managing, marketing and growing your small business”.