About Us


We illuminate complex concepts for your clients in a way they understand, value and which drives them to action

We turn ambitious professionals into market-leading luminaries and your employees into empowered brand advocates. In training, we strive for those ‘light bulb’ moments for each of our learners.

What We’re About

Luminescence is a digital native. Led by a passion for improving business communications.

Anna Marsden

Head of Training & Digital


Anna Marsden is a high-energy trainer and qualified digital marketing specialist. A social and structural thinker, Anna draws on 20 years’ experience to deliver strategic projects and training programmes across social media, digital marketing, start-up/scale-up and LGBT awareness.

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Anna Lawlor

Anna Lawlor

Head of Content & Strategy


Anna Lawlor is a highly conceptual thinker renowned for her pragmatism in bringing ideas to life. A former national newspaper journalist, Anna’s 20 years’ experience spans B2B, B2C and corporate content and campaigns for multinationals and Tier 1 media.

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Our trusted family of expert associates


Legal & Professional Services PR


Financial Services Content Lead


Digital Marketing Trainer


Architecture & Design PR


PR Consultant



Social Media Associate

Our brilliant partner network

Our business model is to ‘stick to our knitting’ to produce the work we’re most qualified and experienced in, but to offer an end-to-end service for clients by drawing on select and trusted partners.

Financial/City PR Agencies

Web Developers

Google-accredited Trainers


SEO/PPC Consultants

Brand Consultants

Feel like your services will complement ours?

Join our network

What you can expect

Compliance Understanding

We are used to collaborating early on with internal compliance departments to ensure our campaigns and guidance don’t fall at the final hurdle. We also provide training to enhance compliance and marketing understanding.


Behavioural Psychology

Our strategic application of behavioural psychology and User Experience (UX) principles in client work increases ‘cut-through’ to drive higher impact and conversions. This means our tactics ‘lean in’ to core biases and shortcuts we all exhibit.


Latest Thinking

The whole team at Luminescence embrace a constant state of learning. From CPD-accredited courses or attending quality industry conferences, to informal learning such as sector-specific media and online courses, this means we bring to bear the most current approaches, tools and ideas in our service delivery.

Data Informed

From social listening to neuroscience-informed psychometrics, we believe in harnessing quantitative and qualitative data to underpin our client recommendations.

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“At every stage Luminescence were professional, adaptable, inspired confidence, delivered to high quality and were a joy to work with.

Their work was top-notch.

I will always actively look for opportunities to work with them again.”

Conor McNicholas, Consultant Marketing Director
Publicis Sapient

Our proprietary process guides everything we do


This stage forms the solid foundation upon which all activity is built.

It’s about interrogating the brief, seeing how it fits with the bigger picture for the organisation, then moving on to research and creative ideation.


This stage activates and brings to life the Think-stage solutions.

It’s about stress-testing ideas and creating the environment to help them flourish. Action is translated into the delivery of a campaign, project or training.


This stage evaluates what’s working and iterates for success.

It’s about extracting learnings and refining activity/processes.

It spans monitoring, measurement, evaluation and, importantly, actionable insights that reignites the Think Stage in this virtuous cycle.

We’re proud supporters of our community

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