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Google Analytics Training for Banco Santander

International banking group, Banco Santander’s Shareholder Relations UK department contacted Luminescence as they required support on their digital evaluation and monitoring. They needed a core understanding of how to optimise their content for the web and Google Analytics Training to track this.

Google Analytics Training for Banco Santander

What we did

We delivered Google Analytics Training, a session that covered:

  • Understanding and navigating Google Analytics
  • How to use Google Analytics to measure your success
  • How to use Google Analytics to better understand your website user demographic

Search Engine Optimisation

  • Understanding Search Engine Optimisation and its implications
  • Search Engine Optimisation to optimize the Shareholder Relations webpages

“It was a valuable session which paid out real returns and re-orientated my marketing and campaign planning.

Anna patiently and competently took my team through a day’s training on SEO and Google Analytics. By breaking down new concepts into bitesize and logical chucks and being so enthusiastic about her subject matter, Anna was a star trainer.”

Esther Woods, Marketing & Comms Manager, Banco Santander


From the training session a Google Analytics monitoring strategy was developed for the Shareholder Relations webpages, which included the practical support of a Google Analytics starter dashboard to use for reporting.

In addition, a SEO strategy for the Shareholder Relations webpages was developed following the training, built on the SEO template used in the training session.


Satisfied with the bespoke training design and delivery.


All would recommend the training they received to others.


All of the participants were confident they would be able to apply the learning from the session to their job role and business.

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