Online Courses

Online courses by Luminescence range across all key communication disciplines.

Online Course Selector

Flexible, practical and cost-effective, there is a Luminescence online course for you – whatever your career stage or experience level.

Looking to super-charge your Digital Marketing confidence?

Wanting to finally get to grips with Search Engine Optimisation or Google Analytics?

Needing a skills-boost to online AND in-person presentations?

Social Media	Digital Marketing	Search Engine Optimisation	Writing for the Web

Not sure where to start?

Click Here for a Recommended Learning Journey tailored to your specific needs.

How will my online course be delivered?

Zoom has higher-quality video streaming (compared with Skype etc).

It also has superior online learning functions, while remaining simple and intuitive to use.

How long is each online course?

Each online course is 90 minutes long.

Research shows technology has shaped human learning preferences. We now prefer faster-paced, more interactive learning material. According to most studies, the average adult has an attention span of about 20 minutes.

Luminescence online courses are structured to break comprehensive, in-depth content into much smaller pieces. This enables short, hyper-focused bursts of learning.

How many people will be on my course?

We limit each online course to maximum 8 participants.

We have delivered larger online courses (at company requests for Bespoke Online Courses) but find that 8 is the perfect number for interactive participation from all participants.

Experienced Online Trainer & Facilitator

Each bespoke session is designed and prepared by Luminescence Head of Training, Anna Marsden. She is a PTLLS-qualified trainer with almost 20 years’ teaching, training and facilitation experience.

Anna supports fast-growing companies, professional services firms (PSF) and Registered Charities that need to better understand the digital tools available to them.

She advises on digital tactics for increased visibility and credibility online, communications strategies, search engine optimisation (SEO), press/media/influencer relations, website creation/ maintenance and online measurement.

Online Courses – What to Expect

What can I expect from the online course content?
✓ The very latest thinking and ‘best practice’ relevant to the course topic

✓ Reference to and examples from the most up-to-date technical aspects of each digital marketing/social media platform

✓ Extremely knowledgeable, high-energy trainer adept at delivering online courses and facilitating online learning groups

✓ Engaging and interactive online sessions, including use of chat functions and polls

✓ Facilitated break-out exercises and smaller-group/couples work (within Zoom) to enhance active participation

✓ Visually engaging, with stimulating imagery and charts

Impact Stats across all training delivery:

Online Courses Quality Assurance

Each Luminescence online course is backed by:
❖ Academic rigour
❖ Brain science
❖ Contemporary online learning approaches
❖ Context-specific research (for Bespoke Online Courses)

All of our online courses are designed to enhance each participant’s learning. This ensures the information presented can be easily digested and readily applied on the job.

Learning objectives are identified through responses to the pre-training questionnaire, and (for group bookings) in conversation with the training commissioner.

Next Steps

Check out our online courses Frequently Asked Questions page.

Past Training Recipients