Luminescence’s Anna Lawlor is to join a salubrious line-up of experts on The Guardian for a live panel debate about the future of social media for marketers.

We’re rather chuffed to have Luminescence’s Anna Lawlor joining a salubrious line-up of experts on The Guardian for a live Q&A about the future of social media marketing.

Join the live Q&A on Thursday 27 November from 1pm – 2.30pm GMT as we discuss the changing social media landscape and how marketers can stay ahead of the trends.

Click here for full details and how to submit questions ahead of the debate.

Anna Lawlor, content creator and co-director of Luminescence, will be joining fellow panellists Sam Haseltine from Adobe, James Whatley from Ogilvy & Mather Advertising, Tom Goodwin from Tomorrow Group and (Luminescence client) Uriel Alvarado from Saxo Capital Markets.

Topics for debate include:

  • How can marketers adapt to the rise of ad-free services such as Ello?
  • What do anonymous platforms mean for the use of targeted advertising?
  • How can marketers capitalise on the rise specialist networks such as Sportlobster and Tastebuds?
  • Does increased competition and diminishing organic reach from companies like Facebook mean that smaller companies could be priced out of social media advertising?

Anna Lawlor said:

“I’m really excited to have been invited to join such a select group of true ‘thought leaders’ who are not afraid to challenge conventional thinking about social media and digital marketing.

I think that we are starting to see social media maturing; people are more sceptical about both the social media providers themselves and the way they want to use digital channels to communicate – with friends, with like-minded people, and with brands.

I think that too quickly social media has been co-opted by marketers as just another channel for broadcasting a sales message. This isn’t what we want for ourselves, so it shouldn’t be what we foist upon our customers.

I look forward to a challenging debate about what this all means for marketers and the role of social media in the broader marketing mix. I hope you can join us and pose some questions on 27 November, from 1pm.”

Anna Lawlor was commissioning editor of The Guardian’s successful Social Media Marketing series, sponsored by Adobe, and she recently joined Social Media Week as a global blog contributor. Along with co-director Anna Marsden, the duo are guest presenters on The Social Media Show and recently completed a series about How to future-proof your digital marketing.

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